What Is The Council of Better Business Bureaus and Why Does It Exist?

By Cherie Reese The Council of Better Business Bureaus is the umbrella organization or hub for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national and international programs on dispute resolution, advertising review, and industry self-regulation. Mission: To be the leader in advancing marketplace trust How…

BBB at a glance

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I Spied A Scam

By John Sparks Our office receives countless calls about scams. We do our best to let our members know about things to watch out for. Did you know about BBB’s Scam Tracker?  BBB launched Scam Tracker  in 2015 to provide consumers across North America with a place to report scams and fraud, and to warn others…

John Sparks

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What Marketing, Art and Horses Have In Common with the BBB : KIMBERLY BEER

By Jennifer McGlothen I’ve always worked in some sort of business capacity. But way before I started working, I was artistic. Many of my childhood days were spent playing piano, being enthralled by performing artists, painting, drawing, making jewelry……the list goes on. For a long time, I’ve contemplated the intersection of art and business and…

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The Dangers of Guaranteeing Satisfaction.

Author: Aaron Reese “Satisfaction Guarantees” have been getting businesses in more trouble than any advertising claim should. They’re not worth it. The BBB receives complaints that would never have been filed, if not for the guarantee. Guaranteed satisfaction is so definitive, so unbending–ultimate. It leaves no wiggle room for unforeseen variables. Either customers are 100%…

Satisfaction Guarantees

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