Category: Advertising

The 5 Gestures of Trust

The Better Business Bureau researched businesses and consumers across North America as part of its “In Search of Better Businesses” agenda. The goal was to identify what builds customer loyalty, respect, and trust. We discovered that there are 5 Gestures of Trust which provide the foundation for a positive customer-business relationship. We asked one of our accredited charities and four of our accredited businesses to reflect on how the gestures play out in their organizations.

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The Dangers of Guaranteeing Satisfaction.

Author: Aaron Reese “Satisfaction Guarantees” have been getting businesses in more trouble than any advertising claim should. They’re not worth it. The BBB receives complaints that would never have been filed, if not for the guarantee. Guaranteed satisfaction is so definitive, so unbending–ultimate. It leaves no wiggle room for unforeseen variables. Either customers are 100%…

Satisfaction Guarantees

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