The Better Business Bureau researched businesses and consumers across North America as part of its “In Search of Better Businesses” agenda. The goal was to identify what builds customer loyalty, respect, and trust. We discovered that there are 5 Gestures of Trust which provide the foundation for a positive customer-business relationship. We asked one of our accredited charities and four of our accredited businesses to reflect on how the gestures play out in their organizations.
Read more The 5 Gestures of Trust
By Aaron Reese The Facebook Marketplace is steadily growing in popularity. Like Craigslist, it displays a local collection of personal sale classified ads. One reason it’s probably gaining in popularity is that a seller must have a Facebook account. There’s no denying the overwhelming popularity of Facebook. Most people surf the site daily, and it’s…
Read more Tips For Buying From the Facebook Marketplace.
Author: Aaron Reese As the weather has warmed, you may have noticed more door-to-door solicitors in your area. You’ve probably had more fliers attached to your screen doors or pamphlets stuffed in your mailboxes. It happens every year. And, of course, with more solicitors coming door-to-door, the risk of coming into contact with scams increases.…
Read more Here’s How To Protect Yourself From Door-to-Door Salespeople
By Aaron Reese The BBB does this thing called “Ad-review.” If we spot a potentially misleading advertisement, we ask the advertiser to prove what they claim. We’ve found that most businesses are not familiar with the nuances of advertising law and frequently don’t even know they’ve done anything wrong before we contact them. They’re just…
Read more What is Substantiation and why is it important to businesses?
Author: Aaron Reese “Satisfaction Guarantees” have been getting businesses in more trouble than any advertising claim should. They’re not worth it. The BBB receives complaints that would never have been filed, if not for the guarantee. Guaranteed satisfaction is so definitive, so unbending–ultimate. It leaves no wiggle room for unforeseen variables. Either customers are 100%…
Read more The Dangers of Guaranteeing Satisfaction.
