Category: Advertising

The Dangers of Guaranteeing Satisfaction.

Author: Aaron Reese “Satisfaction Guarantees” have been getting businesses in more trouble than any advertising claim should. They’re not worth it. The BBB receives complaints that would never have been filed, if not for the guarantee. Guaranteed satisfaction is so definitive, so unbending–ultimate. It leaves no wiggle room for unforeseen variables. Either customers are 100%…

Satisfaction Guarantees

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