The 5 Gestures of Trust

The Better Business Bureau researched businesses and consumers across North America as part of its “In Search of Better Businesses” agenda. The goal was to identify what builds customer loyalty, respect, and trust. We discovered that there are 5 Gestures of Trust which provide the foundation for a positive customer-business relationship. We asked one of our accredited charities and four of our accredited businesses to reflect on how the gestures play out in their organizations.

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Changes at the BBB

BBB of Greater Kansas City has been adapting a slew of changes in the last month. We have a new President and CEO who started in January. We’ve beefed up our social media presence. We’re starting new services and programs. We’re even updating our office! First up was our conference room. It was a little…

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A Giving Story: What’s Your Name?

By John Starks   For the past year and a half I’ve been living in Midtown Kansas City. During that time I’ve had assorted interactions with people surviving on the streets in that area. Very few of those interactions have been negative. Sometimes when people having a hard time ask for money, I give. Sometimes I don’t,…

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